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AnalysisBusiness

A new generation of African founders rewrites the script

From Lagos to Nairobi, entrepreneurs are building for markets long overlooked, and investors are starting to notice.

The Lagos coastline. Representational image.
The Lagos coastline. Representational image.Photo: Pexels

For years, the story of African technology was told as potential, always potential. That word is starting to feel out of date. A generation of founders is building companies that solve problems the global industry never thought to address.

The opportunities are shaped by realities the rest of the world has forgotten it once faced: fragmented payments, unreliable infrastructure, young and mobile-first populations. Constraints, it turns out, can be a kind of advantage.

Capital has followed, unevenly and sometimes impatiently. The risk now is that expectations outrun the patient, local work that building durable companies actually requires.

If the boom matures into something lasting, it will be because founders were allowed to build for their own markets, on their own timelines, rather than to fit a template written somewhere else.

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