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Developing · 1 outletBusiness

Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update

Headline via The Guardian · first report 11 Nov, 05:10 IST, latest 11 Nov, 05:10 IST

The Reserve Bank of India, Mumbai
Representational image · The Reserve Bank of India, Mumbai · Pinakpani / Wikimedia Commons, CC BY-SA 4.0

What we know

So far only The Guardian has reported this (11 Nov, 05:10 IST). It will be marked Verified when a second, independent news organisation reports it. Rational Times has not independently confirmed the details: read each report through the links below.

StatusDeveloping
Reported by1 news organisation
First report11 Nov, 05:10 IST
Latest report11 Nov, 05:10 IST
DeskBusiness

What the reports sayEach newsroom’s own summary of its report, from its feed

First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up?Alyx, I hear a certain makeup brand has updated its tagline. Why is this a big deal?The jingle that has been burned into the minds of women around the world…

Quoted from the newsrooms’ own feeds, with their names and links. Rational Times has not independently confirmed the details.

About Business 11 Nov 2026

The reports1 report

Headlines belong to the news organisations named; each links to their own report. We group reports automatically by their key words, so now and then two different stories can be grouped together, or one story split in two. Tell us about a mistake

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